As a upcoming restaurateur, you’re well acquainted with the importance of promoting and marketing your restaurant on all platforms. And as an experienced restaurateur, you are no stranger to the importance of social media and online marketing, which brings in substantial amount of income for your business.
Nowadays, with every business opting to establish an online presence for their business, scrumptious food items are available at a click of a button. However, to find out and answer your purpose of whether investing in a restaurant website management solution, or not, we would need to dig deeper.
Let’s explore why a restaurant website is important, factors to consider with benefits of website management and whether to outsource operations to digital and/or marketing agency such as social media management.
More than 3 billion have access to internet and internet users worldwide are estimated to grow with easy access to the internet connection in the time to come. Currently, it’s safe to say internet is the first place where people look for information.
For instance, when someone would search “restaurants in Ahmedabad” and your website is not up and running, you’re not going to show up on Google, Yahoo, or Bing. With a website it becomes easier with information available quickly for your potential customer, avoiding them to become displeased and consider your competitor.
With an established website, you are bound to attract customers and increase customer footfall. Without an established website you would limit the means of potential customers discovering your restaurant.
Further, without a website you run the risk of giving your competition the edge to attract customers with promotions and lucrative offers.
Your restaurant website showcases important and vital information including business hours, menu, promotional offers and all other details that you’d like to share with your customers; especially if the potential customer is looking for a specific cuisine, or services (such as home delivery), or simply would like to know more about the product/services at your restaurant as it was highly recommended by a family/friend.
Thus, you get to reach out to more customers and promote your restaurant. And if marketing is managed the right way, it would help you grow your local audience and maximize sales opportunities.
With a website, your business is able to build a professional image, especially if you are starting out. Customers get a chance to get acquainted with your product and/or offered services, and at the same time, differentiating your business from the competition.
The most important aspect of success of your restaurant is time management. Before you invest in a website ask yourself whether you have time to manage and keep your website’s content up-to-date with promotions, change in menu items, pricing, etc? Getting a website is half the work as you have to maintain and update the content as if it were a full-time job. Especially the SEO part of website content.
What is SEO? It’s an acronym for Search Engine Optimization, which allows you to show up on the first page of search engines such as Google, and even top the search result, when someone punches in, for instance, “free home delivery restaurant.” In other words, SEO is a strategy which is used by the digital marketing professionals with precise content and structure your website in a way that it’ll be one of the top results.
Thus, if you don’t have the time to manage and update your restaurant website with current information, then it might do more harm than good to your restaurant’s brand image with inaccurate, or misleading, information.
Whether you have time to manage your website, or not, budge also plays a crucial factor in determining the success of your business. On one hand, print ads and commercials are expensive, displays limited information, cost of re-printing flyers is far much greater with increasing printing costs, low quality inks and much more.
Whereas, on the other hand, with a website you can display an endless amount of information, comparatively costs a fraction, customers stay up-to-date, no reprint costs for special offers or menu/price updates and much more. However, it is to be noted that expensive services offered by brand and marketing agencies does not necessarily means automatic success for your business, rather which offers authentic content and the right approach to connect to your targeted audience.
Customer wants to know more! It’s that simple. For instance, a potential diner decided to not prepare their own meal or snack and would like to indulge in a specific experience with a venue that patio seating, upscale indoor dining room, calm ambience, full bar, etc. This is where a website proves to be highly beneficial.
In spite of rapid changes in customer trends, a website showcases dining experience giving your customer a complete, current and detailed picture of your restaurant. Given the limited range of information print ads, commercials, etc, it’s very less likely a customer would give your restaurant a try.
Furthermore, with a website you may include customer testimonials on your website, get valuable feedback from your customers, which allows you to improve product/service plaguing your business, and builds your restaurant’s credibility as you show your customer that their voice is being heard.
In short, it’s cannot be overemphasized the importance of restaurant website and in our modern era of internet connectivity taking over conventional means, the importance of a website is quite tacit. However, it’s also true that many restaurateurs are unable to drive sales growth even as they suffer gigantic blows of monthly charges from the professional’s agencies puts your restaurant in jeopardy and on self-destruct mode. To avoid such crisis, it is in your best interest to do a thorough research of leading, creative and innovators in the field of digital marketing. Since you are footing the bill get started with these simple, yet in-depth information about:
As you can see, these are all important pieces of information and factors to consider before, and after, you have decided to come up with a restaurant website. Now, you may want to do it yourself, or hire a third party to assist the managerial tasks, it’s is quite easier with the later as you get to devote more time. Information from your digital marketing professional assists in improving and showcasing your product/services strategically, and you get to create an everlasting memorable customer experience.
With Petpooja, India’s #1 restaurant POS software, you get to achieve more in less time. We take your brand digital, while you reap the benefits of increased customer engagement. For your website, we offer Social Media Management by reputed service providers, one-click integration with delivery service providers, Zomato & Foodpanda Integration, your own PoS and Payment Gateway integrated website in under 10 minutes, InstaPay, Inventory and Supplier Integration, and professional experience with over 500 corporates. To know more, contact us at www.petpooja.com.